The OX Magazine feature was part of their arts and culture section, spotlighting Oxford’s independent creative businesses.
This month, Pop Vulture was profiled in a three-page feature in OX Magazine. And, honestly, we were thrilled with it. Partly because it’s always nice when someone notices what you’re doing, but mostly because when the article came out, it genuinely felt like they’d understood us - not just as an Oxford indie brand, but as a small part of Oxford’s creative community.
They described Pop Vulture as “a charming world shaped by Britpop, Madchester energy and the belief that what you wear should mean something.”
It’s strange seeing your own work reflected back at you, but that line landed because it’s exactly what we’re trying to do. Pop Vulture isn’t about fashion or trends. It’s about the references, the nostalgia, the little cultural moments that stick with you. The things you wear or carry because they say something about who you are.
They also understood that Pop Vulture started from a very simple place: a long career in music journalism, a love of design, a belief that pop culture can matter just as much as “high” culture… and a desire to use all that to make things that mean something. A graphic tee with a lyric that hits. A tote with a reference that makes someone smile because they get it. An accessory that feels like a tiny piece of a moment you don’t want to lose. None of it is complicated; none of it’s supposed to be.
The feature also talked about how something as everyday as a T-shirt or a tote bag can become artefacts of the scenes that shaped us. That’s exactly how we see them. Not as products, but as cultural statements - sometimes funny, sometimes knowing, sometimes straight-up celebratory. They’re things you wear or carry that show what you believe in. Seeing a magazine pick up on that without us having to explain it was honestly the best part of the whole thing.
We were also glad OX Magazine didn’t treat Pop Vulture like a novelty or a quirky tourist market stall. They placed it alongside Oxford’s wider creative community - theatre, art, music, design - and recognised it as part of that landscape. Not the centre of it, not the loudest part of it, but a real part of it. That meant a lot.
Press isn’t the goal. (And I say that as a former journalist!) It doesn’t change what we make or why we make it. But it does matter when someone outside your own bubble sees what you’re trying to do and reflects it back clearly. OX Magazine didn’t just write about Pop Vulture; they got Pop Vulture. And that’s what was so thrilling.
